Bike brands

Demo days that turn test rides into sales

Trackstand gives bike brands one place to run demo days with retailers, keep tabs on demo fleets and follow up riders who've said yes, without ever seeing a shop's customer list.

Two riders in kit with mountain bikes outside a timber cabin, ahead of a demo day booking.

Built for demo days

The retailer looks after demo day booking. You look after demo fleet management: your bikes, your riders, and who you can follow up.

Early access for brands

We're building these with our first brand partners. Join early and help shape them.

  • Track every demo bike

    Where each bike is, which retailer has it, and how many hours it's done.

  • Service countdown

    Know when demo bikes are due a service, based on riding hours.

  • Demo tour planner

    See your season of retailer demo days in one calendar.

  • Rider insights

    Which models and sizes riders try most, by region and event.

  • Workshops and clinics

    Run skills sessions or mechanic clinics alongside a demo day.

Bike brand FAQs

Can brand staff see the shop's customers?

No. They only see their own bikes and consented riders.

How do brand staff get access?

The host retailer invites them to the demo day, and they log in to that event only.

How do we get rider details?

Only from riders who opted in to share them with your brand.

Bring Trackstand to your next demo day

Talk to us about running your demo days and demo fleet on Trackstand, and get early access to the brand tools.