Bike brands
Demo days that turn test rides into sales
Trackstand gives bike brands one place to run demo days with retailers, keep tabs on demo fleets and follow up riders who've said yes, without ever seeing a shop's customer list.

Built for demo days
The retailer looks after demo day booking. You look after demo fleet management: your bikes, your riders, and who you can follow up.
Log in to a retailer's demo day
Join the shop's event in seconds and get straight to work.
Your bikes, your riders
You only see your own bikes and the riders booked on them. Never another brand's, never the shop's database.
Check bikes out and in fast
Scan or search by bike number to hand over and take back bikes on the day.
A full history of the day
Who rode what, when, and for how long, ready for the debrief.
Consented rider leads
Rider details are shared only where the rider has opted in, so follow-ups are GDPR-friendly.
The shop still runs the day
The retailer stays in charge of bookings and their customers. You bring the bikes and the expertise.
Early access for brands
We're building these with our first brand partners. Join early and help shape them.
Track every demo bike
Where each bike is, which retailer has it, and how many hours it's done.
Service countdown
Know when demo bikes are due a service, based on riding hours.
Demo tour planner
See your season of retailer demo days in one calendar.
Rider insights
Which models and sizes riders try most, by region and event.
Workshops and clinics
Run skills sessions or mechanic clinics alongside a demo day.
Bike brand FAQs
Can brand staff see the shop's customers?
No. They only see their own bikes and consented riders.
How do brand staff get access?
The host retailer invites them to the demo day, and they log in to that event only.
How do we get rider details?
Only from riders who opted in to share them with your brand.
Bring Trackstand to your next demo day
Talk to us about running your demo days and demo fleet on Trackstand, and get early access to the brand tools.